By targeting a wider audience families are vastly improving a child’s chances of being placed in the best fit school for them.  They also give them the opportunity to be considered for potential scholarships and bursaries.  These are awarded to able and applicable students applying to a British independent school. Every school sets their own entry criteria for these awards and every child registered on Which British School can be considered by the schools for their awards.  For a family or their representative to cover the same ground would take significantly longer.